TV Idents are a channel's way of identifying themselves. They all contain either a call sign, brand name, or brand logo and are more often than not animations. E4 have an annual competition in which people from around the world design and create short animations. The company then pick a winner to use as a genuine ident, and a couple of runners up. The top three examples here are professional, current E4 idents, and the three below are past competition entries.
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